Sensory marketing can be a powerful sales tool. The boundaries between positive and aggressive perception on the part of customers and users, however, are often close to each other.

In presentations, Jan Dietrich shows whether and how sensory design affects the decision to purchase, where design already addresses our subconscious today – and what consequences it may have if the invisible experience of products is left to chance.

Do sounds increase buying stimulus at the point of sale?

Is there an appetite-creating odour?

• How to build interfaces with less (driver) distraction?