Packaging Experience

INTENSIFY THE CONTACT TO THE CUSTOMER​

How can the subjective brand experience be strengthened in addition to the visual identity?
An inhouse training with an international cosmetics manufacturer develops invisible experience strategies.

Automotive Experience

THE CAR AS A MOBILE DEVICE

In recent years, cars have developed into rolling computers.
But how does the driver use the many functions - without looking at a display?
Trainings and moderations focus on the Invisible Experience of cars.

Olfactory Crosslabs

Wie riecht das Internet?

In everyday life we encounter many odors.
These are often used to make brands accessible to all senses. The Crosslabs were developed together with Henkel. The seminars teach students how to create smells for situations, rooms and products.

Invisible Design – Sound

Das Hörbare Gestalten

In the workshops for universities and colleges on
Sound & Tactile Feedback, artists, designers and architects learn to regard sound as part of the object and product language.

2018
Presentation: StreamCaching
– Follow the satellites, explore the city, find music.
IRCAM / Centre Pompidou
IRCAM Forum Workshops

2016
Moderation Round Table: Driver Distraction.
Car HMI Europe, Berlin.
www.car-hmi.com

2015
Workshop: Invisible Design – Sound.
Universität Wuppertal, FB Design

Lehrauftrag: Invisible Design.
Hafencity Universität Hamburg.

2014
Workshop: Packaging Experience.
(Cosmetics Manufacturer)

Workshop: The HMI Symphony – Orchestration of Sounds, Voice and Tactile Feedback at Mobile Devices.
WE.CONECT User Experience & Global HMI Trends Conference, Berlin

2013
Lecture: Interactive Landscape.
Universität für Angewandte Kunst, Wien.

Lehrauftrag: Invisible Design.
Universität für Angewandte Kunst, Wien.

Seminar: Olfactory Crosslabs_#2 | Invisible Design – Scent.
Together with Frank Pessel / Henkel AG, Fragrance Marketing
Design FH Düsseldorf.

Lecture: Invisible Design.
HRW, Bottrop.

2012
Lecture: Invisible Design.
HSLU Design & Kunst, Luzern.

Seminar: Invisible Design.
Akademie für Mode und Design, Hamburg.

Seminar: Olfactory Crosslabs | Invisible Design – Scent.
Together with Frank Pessel / Henkel AG, Fragrance Marketing.
Universität für Angewandte Kunst, Wien.
www.diepresse.com

Lecture: Invisible Design.
Design Akademie Berlin.

2011

Lecture: Invisible Design.
Akademie der Künste, Stuttgart.

Seminar: Invisible Design.
Universität Wuppertal.
www.Radio-RSG.de

2010
Seminar: Invisible Design.
KH Kassel.

2009
Folkwang Master Lectures: Invisible Design.
Folkwang Hochschule, Essen.

Seminar: Invisible Design.
Universität für Angewandte Kunst, Wien.

2008
Seminar: Design Innovation 
Creative Industries Symposium Shenzhen, China.

Lecture: Packaging Innovation.
OFI Impackt. Gmunden, Österreich.

2007
Seminar: Invisible Design.
Universität für Angewandte Kunst, Wien

Lecture: Design Innovation.
BJU Kongress, Frankfurt.

Lecture: Packaging Experience.
34th PDA Congress, Ibiza.

2006
Workshop: Packaging Experience.
Copaco Packaging GmbH, Zürich / Mainz.

2006 – 2008
Lecturer for Sound & Touch of Packaging.
DVI Packaging Professional Akademie.